Again, this must be written exactly as it appears on your Google company profile. Finally, the contact telephone number. This data must again match the phone number that appears in your Google profile. TIP: Using a landline number will be even more effective than a mobile phone number. All components must exactly match your business data in your Google My Business profile, and again, I remind you that you must write them in the order that the NAP translation references their elements. Why use NAP as a local Seo strategy? These are some of the benefits of using this digital marketing tool in your business or digital project, and I'm not saying it, but Google itself.
Important information for your customers, and therefore also for Google The objective of Google is to be able to provide users with content that is relevant to them. If certain executive email list information is important to the user, it will also be important to Google , and therefore, it will take it into account when positioning the search results. Informing your potential clients about the name, address and telephone number of your business is interesting information for them. 2. Local searches end with the visit of your customers Most of the local searches carried out by Internet users have the objective of finding the best option for their problems.
If applying a NAP helps your business appear in the Google search engine before your competition, why not use it? Surely, whoever ends up visiting your website will end up visiting your store and transforming their visit into a conversion or income generation. 3. They improve your organic positioning Applying this digital marketing strategy, specifically local SEO, is a factor that can help generate visibility for your project, and therefore, can help your website to be shown to your potential customers, before another. nap on local seo How to include your NAP on your website? In most websites we can find the NAP located in the footer of the URLs or tabs that make up the website.